Article


Article Code : 13990109236252

Article Title : Model of Technological, Managerial and Marketing Infrastructure for Intelligent Technology Efficiency in Telecommunication Industry - Case Study: Telecommunication Infrastructure Company of Ilam Province1

Journal Number : 30 Spring 2020

Visited : 56

Files : 364 KB


List of Authors

  Full Name Email Grade Degree Corresponding Author
1 heshmat moradhaseli h.haseli123@gmail.com Graduate Graduate Student
2 jalal Haghighatmonfared fhmfhm3211@gmail.com Assistant Professor PhD

Abstract

Today’s, intelligent agent system (IAS) are considered as an important part of people's lives. Therefore, many of organizations try to implement IAS in their mechanism. One of these organizations in Iran is telecommunication Infrastructure Company. Because any implementation need a model which clarify the structural and contextual components, therefore, the current research is conducted to provide a model for developing the necessary infrastructure for implementation of intelligent technologies in the communication and telecommunication mechanisms of Ilam Province. To achieve the goal, a qualitative approach and thematic analysis method were used. The research population consisted of all experts in the field of ICT in Ilam province Infrastructure Communications Company that using purposeful sampling method and relying on theoretical data saturation, 10 of them were selected as sample. Semi-structured interviews were used to collect the data. The data were analyzed through theme analysis. Based on the method, 4 themes, 10 main categories and 153 open codes were extracted. The findings of the study showed that to transform communication mechanisms into intelligent technologies, there must be technological, management, marketing and cultural infrastructure. Technological infrastructure consisted of intelligent software and hardware; management infrastructure consisted of knowledge and belief; marketing infrastructure included attracting intelligent technology to audiences, encouraging ideas, physical and virtual channels; and finally, cultural infrastructure, it was staff training and public awareness.