DBCACF: A Multidimensional Method for Tourist Recommendation Based on Users’ Demographic, Context and Feedback
Subject Areas : Data Mining
Maral Kolahkaj
1
,
Ali Harounabadi
2
*
,
Alireza Nikravan shalmani
3
,
Rahim Chinipardaz
4
1 - Islamic Azad University, Soosangerd
2 - Islamic Azad university, Central Tehran Branch
3 - Karaj Branch, Islamic Azad University, Karaj, Iran
4 - University of Shahid Chamran, Ahwaz, Iran
Keywords: Decision Support Systems, , Data Mining, , Context-aware Recommendation, , Geo-tagged Photo, , Asymmetric Similarity, ,
Abstract :
By the advent of some applications in the web 2.0 such as social networks which allow the users to share media, many opportunities have been provided for the tourists to recognize and visit attractive and unfamiliar Areas-of-Interest (AOIs). However, finding the appropriate areas based on user’s preferences is very difficult due to some issues such as huge amount of tourist areas, the limitation of the visiting time, and etc. In addition, the available methods have yet failed to provide accurate tourist’s recommendations based on geo-tagged media because of some problems such as data sparsity, cold start problem, considering two users with different habits as the same (symmetric similarity), and ignoring user’s personal and context information. Therefore, in this paper, a method called “Demographic-Based Context-Aware Collaborative Filtering” (DBCACF) is proposed to investigate the mentioned problems and to develop the Collaborative Filtering (CF) method with providing personalized tourist’s recommendations without users’ explicit requests. DBCACF considers demographic and contextual information in combination with the users' historical visits to overcome the limitations of CF methods in dealing with multi- dimensional data. In addition, a new asymmetric similarity measure is proposed in order to overcome the limitations of symmetric similarity methods. The experimental results on Flickr dataset indicated that the use of demographic and contextual information and the addition of proposed asymmetric scheme to the similarity measure could significantly improve the obtained results compared to other methods which used only user-item ratings and symmetric measures.
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