Compilation of Avatar Development Roadmap in Iranian Banking with the Life Cycle Approach of System Development and Human-Computer Interaction
Subject Areas : IT Strategy
Amir Bahador Morovat
1
*
,
Farhad Nazari zadeh
2
,
Ahmad Haghiri Dehbarez
3
1 - PhD Student of future study, Eyvanekey University, Iran
2 - Assistant Professor, Department of Technology and Strategy, Faculty of Management and Industrial Engineering, Malek Ashtar University of Technology, Tehran, Iran
3 - PhD Student of future study, Eyvanekey University, Iran
Keywords: Avatar, AI, Machin learning, Roadmap, System Development Life Cycle (SDLC), Human-Computer Interaction (HCI),
Abstract :
The spread and use of emerging technologies have led to a significant transformation in the banking industry and has created widespread changes in the relationship between customers and banks. These changes have led to avatars, previously seen in Hollywood movies, entering the banking sector and are now used as useful tools for providing services to bank customers. Considering the move of Iranian banks towards the adoption of emerging technologies and the willingness of these banks’ customers to use these technologies, this research outlines the roadmap of avatar technology in six stages of requirements gathering and analysis, system development, system implementation and coding, testing, deployment and system operation and maintenance, utilizing the expertise of 11 researchers from private and public banks as well as IT and information technology specialists in Iran. In addition, at each stage of the roadmap, the focus has been on customer satisfaction and improving the quality of avatars through human-computer interaction approaches. For this purpose, an estimated timeline of 37 to 49 weeks has been proposed for the roadmap, which describes the necessary actions for each stage, along with possible challenges and issues. What is certain is that the implementation and use of avatars in the Iranian banking industry requires short-term, medium-term, and long-term strategic planning to enable the use of this technology, according to the proposed strategic roadmap.
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