• Home
  • Neda Abdolvand
    • List of Articles Neda Abdolvand

      • Open Access Article

        1 - A RFMV Model and Customer Segmentation Based on Variety of Products
        سامان قدکی مقدم Neda Abdolvand سعیده رجائی هرندی
        Today, increased competition between organizations has led them to seek a better understanding of customer behavior through innovative ways of storing and analyzing their information. Moreover, the emergence of new computing technologies has brought about major change Full Text
        Today, increased competition between organizations has led them to seek a better understanding of customer behavior through innovative ways of storing and analyzing their information. Moreover, the emergence of new computing technologies has brought about major changes in the ability of organizations to collect, store and analyze macro-data. Therefore, over thousands of data can be stored for each customer. Hence, customer satisfaction is one of the most important organizational goals. Since all customers do not represent the same profitability to an organization, understanding and identifying the valuable customers has become the most important organizational challenge. Thus, understanding customers’ behavioral variables and categorizing customers based on these characteristics could provide better insight that will help business owners and industries to adopt appropriate marketing strategies such as up-selling and cross-selling. The use of these strategies is based on a fundamental variable, variety of products. Diversity in individual consumption may lead to increased demand for variety of products; therefore, variety of products can be used, along with other behavioral variables, to better understand and categorize customers’ behavior. Given the importance of the variety of products as one of the main parameters of assessing customer behavior, studying this factor in the field of business-to-business (B2B) communication represents a vital new approach. Hence, this study aims to cluster customers based on a developed RFM model, namely RFMV, by adding a variable of variety of products (V). Therefore, CRISP-DM and K-means algorithm was used for clustering. The results of the study indicated that the variable V, variety of products, is effective in calculating customers’ value. Moreover, the results indicated the better customers clustering and valuation by using the RFMV model. As a whole, the results of modeling indicate that the variety of products along with other behavioral variables provide more accurate clustering than RFM model. Manuscript Document
      • Open Access Article

        2 - An Improved Sentiment Analysis Algorithm Based on Appraisal Theory and Fuzzy Logic
        Azadeh  Roustakiani Neda Abdolvand سعیده رجائی هرندی
        Millions of comments and opinions are posted daily on websites such as Twitter or Facebook. Users share their opinions on various topics. People need to know the opinions of other people in order to purchase consciously. Businesses also need customers’ opinions and big Full Text
        Millions of comments and opinions are posted daily on websites such as Twitter or Facebook. Users share their opinions on various topics. People need to know the opinions of other people in order to purchase consciously. Businesses also need customers’ opinions and big data analysis to continue serving customer-friendly services, manage customer complaints and suggestions, increase financial benefits, evaluate products, as well as for marketing and business development. With the development of social media, the importance of sentiment analysis has increased, and sentiment analysis has become a very popular topic among computer scientists and researchers, because it has many usages in market and customer feedback analysis. Most sentiment analysis methods suffice to split comments into three negative, positive and neutral categories. But Appraisal Theory considers other characteristics of opinion such as attitude, graduation and orientation which results in more precise analysis. Therefore, this research has proposed an algorithm that increases the accuracy of the sentiment analysis algorithms by combining appraisal theory and fuzzy logic. This algorithm was tested on Stanford data (25,000 comments on the film) and compared with a reliable dictionary. Finally, the algorithm reached the accuracy of 95%. The results of this research can help to manage customer complaints and suggestions, marketing and business development, and product testing. Manuscript Document
      • Open Access Article

        3 - Context-Based Expert Finding in Online Communities Using Ant Colony Algorithm
        Mojtaba Sharifian Neda Abdolvand Saeedeh Rajaee Harandi
        Online communities are the most popular interactive environments on the Internet, which provide users with a platform to share their knowledge and expertise. The most important use of online communities in cyberspace is sharing knowledge. These communities are a great p Full Text
        Online communities are the most popular interactive environments on the Internet, which provide users with a platform to share their knowledge and expertise. The most important use of online communities in cyberspace is sharing knowledge. These communities are a great place to ask questions and find answers. The important challenges of these communities are the large volume of information and the lack of a method to determine their validity as well as expert finding which attracted a lot of attention in both industry and academia in. Therefore, identifying persons with relevant knowledge on a given topic and ranking them according to their expertise score can help to calculate the accuracy of the comments submitted on the internet. In this research, a model for finding experts and determining their domain expertise level by the aid of statistical calculations and the ant colony algorithm in the MetaFilter online community was presented. The WordNet Dictionary was used to determine the relevance of the user’s questions with the intended domain. The proposed algorithm determines the level of people’s expertise in the intended field by using the pheromone section of the Ant colony algorithm, which is based on the similarity of the questions sent by the users and the shared knowledge of the users from their interactions in the online community Manuscript Document