Data mining

List of Articles Data mining

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1 - Preserving Data Clustering with Expectation Maximization Algorithm
Leila Jafar Tafreshi Farzin Yaghmaee
10.7508/jist.2016.03.004

Data mining and knowledge discovery are important technologies for business and research. Despite their benefits in various areas such as marketing, business and medical analysis, the use of data mining techniques can also result in new threats to privacy and informatio More

Data mining and knowledge discovery are important technologies for business and research. Despite their benefits in various areas such as marketing, business and medical analysis, the use of data mining techniques can also result in new threats to privacy and information security. Therefore, a new class of data mining methods called privacy preserving data mining (PPDM) has been developed. The aim of researches in this field is to develop techniques those could be applied to databases without violating the privacy of individuals. In this work we introduce a new approach to preserve sensitive information in databases with both numerical and categorical attributes using fuzzy logic. We map a database into a new one that conceals private information while preserving mining benefits. In our proposed method, we use fuzzy membership functions (MFs) such as Gaussian, P-shaped, Sigmoid, S-shaped and Z-shaped for private data. Then we cluster modified datasets by Expectation Maximization (EM) algorithm. Our experimental results show that using fuzzy logic for preserving data privacy guarantees valid data clustering results while protecting sensitive information. The accuracy of the clustering algorithm using fuzzy data is approximately equivalent to original data and is better than the state of the art methods in this field. Manuscript profile
Open Access Article
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2 - A RFMV Model and Customer Segmentation Based on Variety of Products
Saman Qadaki Moghaddam Neda Abdolvand Saeedeh Rajaee Harandi
10.7508/jist.2017.19.002

Today, increased competition between organizations has led them to seek a better understanding of customer behavior through innovative ways of storing and analyzing their information. Moreover, the emergence of new computing technologies has brought about major change More

Today, increased competition between organizations has led them to seek a better understanding of customer behavior through innovative ways of storing and analyzing their information. Moreover, the emergence of new computing technologies has brought about major changes in the ability of organizations to collect, store and analyze macro-data. Therefore, over thousands of data can be stored for each customer. Hence, customer satisfaction is one of the most important organizational goals. Since all customers do not represent the same profitability to an organization, understanding and identifying the valuable customers has become the most important organizational challenge. Thus, understanding customers’ behavioral variables and categorizing customers based on these characteristics could provide better insight that will help business owners and industries to adopt appropriate marketing strategies such as up-selling and cross-selling. The use of these strategies is based on a fundamental variable, variety of products. Diversity in individual consumption may lead to increased demand for variety of products; therefore, variety of products can be used, along with other behavioral variables, to better understand and categorize customers’ behavior. Given the importance of the variety of products as one of the main parameters of assessing customer behavior, studying this factor in the field of business-to-business (B2B) communication represents a vital new approach. Hence, this study aims to cluster customers based on a developed RFM model, namely RFMV, by adding a variable of variety of products (V). Therefore, CRISP-DM and K-means algorithm was used for clustering. The results of the study indicated that the variable V, variety of products, is effective in calculating customers’ value. Moreover, the results indicated the better customers clustering and valuation by using the RFMV model. As a whole, the results of modeling indicate that the variety of products along with other behavioral variables provide more accurate clustering than RFM model. Manuscript profile
Open Access Article
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3 - The Development of a Hybrid Error Feedback Model for Sales Forecasting
Mehdi Farrokhbakht Foumani Sajad Moazami Goudarzi
10.52547/jist.9.34.131

20.1001.1.23221437.2021.9.34.7.4

Sales forecasting is one of the significant issues in the industrial and service sector which can lead to facilitated management decisions and reduce the lost values in case of being dealt with properly. Also sales forecasting is one of the complicated problems in analy More

Sales forecasting is one of the significant issues in the industrial and service sector which can lead to facilitated management decisions and reduce the lost values in case of being dealt with properly. Also sales forecasting is one of the complicated problems in analyzing time series and data mining due to the number of intervening parameters. Various models were presented on this issue and each one found acceptable results. However, developing the methods in this study is still considered by researchers. In this regard, the present study provided a hybrid model with error feedback for sales forecasting. In this study, forecasting was conducted using a supervised learning method. Then, the remaining values (model error) were specified and the error values were forecasted using another learning method. Finally, two trained models were combined together and consecutively used for sales forecasting. In other words, first the forecasting was conducted and then the error rate was determined by the second model. The total forecasting and model error indicated the final forecasting. The computational results obtained from numerical experiments indicated the superiority of the proposed hybrid method performance over the common models in the available literature and reduced the indicators related to forecasting error. Manuscript profile

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List of Articles Data mining